Trade Assist: Get More Profitable Leads For Your Trade Business
Built For Tradies, By Tradies

Being A Great Tradie Means Nothing If You're The Last One They Call.

We help established trade businesses turn inconsistent months into a fully booked, predictable calendar, without you chasing every job yourself.

Results shown are not typical. Individual outcomes vary based on effort, pricing, market, and how consistently the system gets used.

Sound familiar?

You Built A Job. Not A Business.

You've worked your ass off to build this business, and the work speaks for itself.

But it doesn't reflect in your calendar. Most weeks still come down to who remembers your name when they need a tradie, or you're scrolling Facebook groups hoping someone needs a job done.

Flat out one week. Dead the next. Not because the work dried up, but because you were too busy doing the jobs you'd already chased to chase the next ones. It's a rollercoaster, and you're not driving it.

I've lived this exact cycle. Built and sold two electrical businesses, and paid for every lesson the hard way. That's why I built a system that gets leads coming in consistently and predictably, one you can turn on and off like a tap.

Already Growing: Your Ceiling

01You've got staff but the business still can't run without you in the room
02Revenue is growing but profit isn't, the more you turn over the tighter it feels
03You know you need to step back from the tools but there's no system that lets you do it safely

Getting Started: Your Walls

04Working long hours but not seeing real profit at the end of the month
05Not enough leads, work's up one week, dead quiet the next
06Guessing your pricing with no structure, losing money on every quote
07No systems, no processes, just making it up as you go

Success Stories.

Proof from tradies, before you apply.

★★★★★

"Luke's straightforward approach allowed me to not only increase my revenue but more importantly, remove the day-to-day stress of juggling business and personal life. Problems I was creating myself are now black and white."

Carl P.
Electrical Business Owner · Perth WA
★★★★★

"I was working 15-hour days, every single day, and still had no money to show for it. Now I work fewer hours and I'm making real profit. The way I price and manage the business has completely changed."

Matt S.
Electrician · Perth WA
★★★★★

"My workload was always feast or famine. Since implementing the Trade Assist systems, I now have consistent, high-value jobs coming in every week without chasing them."

Chris P.
Electrical Contractor · WA
Let's be honest for a second

Where Are You Right Now?

Where You're At Now
Most jobs still come from referrals. Deep down you know that's a disaster waiting to happen
A cracker month followed by a week that makes you question everything
Tried an agency once. Boosted a post. Nothing really stuck
Still doing the marketing, the quoting, and the worrying, all at once
You know you need help, but everyone selling it has never actually run a trade business
If Nothing Changes
If your referrals stopped tomorrow, where would your next lead actually come from?
Feast and famine continues. Planning anything feels like guesswork
Another agency, another invoice, and the calendar still doesn't fill itself
You stay the bottleneck. The business stays stuck at whatever you can personally carry
Inside Trade Assist
New enquiries landing every week without you chasing a single one
Consistent revenue, real visibility, actual planning instead of guesswork
A system your business owns, not a retainer you're renting forever
Turn your leads up or down like a tap. A scalable, predictable business
You lead the business while the system fills the calendar
Before you apply

Runs On The Board. Not Just Talk.

15+
Years in the trade industry
10 Yrs
As a business operator
2x
Businesses built, scaled and sold
$150K+
Invested in his own education

30-Day Love It Or Leave It

Join Trade Assist, show up, attend calls, and complete your weekly KPIs for 30 days. If it's genuinely not the right fit, you walk, and every future payment is cancelled. That simple.

Apply Now
Why you're stuck

"It's Not My Fault." But It Is Your Problem.

01

You are the marketing department

Leads stop the moment you stop hustling for them. Nothing's running in the background while you're on the tools.

02

Everyone has a different opinion

Ads, Instagram, SEO, cold calling, everyone's got an idea and no one agrees. No clear order, no one telling you what to actually do first.

03

Marketing doesn't happen in the gaps

It needs focused time and a clear plan, not ten minutes between jobs when you're covered in dust.

04

Nobody's checking your numbers but you

Good intentions don't fill a calendar. Weekly numbers and someone actually reviewing them do.

05

Great work doesn't find new clients on its own

Visibility does. Right now, you're basically invisible to anyone who doesn't already know you.

Referral comes in You deliver great work Wait for the next one Revenue flatlines Repeat forever

The referral loop doesn't fix itself. It ends when you replace it with something that doesn't need people to remember you at the right moment.

Six months. One system. Builds forever.

No Bullsh*t. Just A Plan That Works.

Every framework was tested in a real electrical business before it was ever taught to a client.

We don't run your marketing for you and disappear. We help you install it inside your own business, so you own it, your business runs it, and it keeps working long after we're gone.

Days 1–30

Build The Foundation

  • Kickoff Call: your numbers, your bottleneck
  • Pricing sorted (Money Matters)
  • First quick wins locked in
  • Messaging and landing page live
Days 31–60

Build The Pipeline

  • Compound Marketing system running
  • Live Build Day: ads and content built with us
  • Fortnightly Q&A check-ins begin
  • First new enquiries landing weekly
Days 61–180

Build The System

  • Sales Machine sharpens conversion
  • Numbers tracked live, reviewed fortnightly
  • Dream Team: hire once demand is proven
  • Pipeline runs without you chasing it

Trade Assist: Founding Offer

6-month, 1:1 business growth & marketing partnership

  • 1:1 Kickoff Call: your numbers, your bottleneck, your roadmap
  • All six core modules, built from a real trade business
  • Monthly 1:1 Live Build Day (miss it, get the recording)
  • Fortnightly 1:1 Q&A check-ins on your actual numbers
  • Direct access via the private community and messaging
  • Every worksheet, script, and template we use
  • 30-Day Love It Or Leave It guarantee

We work with a small number of trade businesses at a time, by design. Applications are reviewed before a strategy call is booked.

Why Trade Assist

What Makes This Different From Everything Else You've Tried.

DIY / CoursesBusiness CoachTrade Assist
Trade business owner and experienceNoNoYes
1:1 tailored, built for your businessNoSometimesYes
Done with you, not just adviceNoNoYes
You learn it and keep it forever, with our supportNoNoYes
Marketing taught as the core, not an afterthoughtNoNoYes
Systems tested in a real trade business firstNoNoYes
Direct access between sessionsNoSometimesYes
30-day guaranteeNoSometimesYes
Who is Trade Assist?

Built By A Tradie. For Tradies.

Luke Shepherd with his boys
15+
Years as a licensed sparky
2
Electrical businesses built & sold

I'm not a business coach who read a few books and decided to help tradies. I'm an electrical contractor who spent 15 years in the trade, built two electrical businesses from the ground up, and sold them both. I've been on the tools. I've run the quotes. I've hired the team. I've made every expensive mistake you can make. None of it's theory. It's real-world experience, earned the hard way.

"I know what it costs to get pricing wrong for two years before you figure it out. I know what feast-or-famine does to your family, your health, and your confidence. I also know exactly what it looks like when the system works. That's what Trade Assist is built to deliver."

The pricing frameworks, the marketing systems, the sales scripts inside Trade Assist. Built and tested in my own electrical business before I ever taught them to a client.

FAQ

Questions You're Probably Asking.

Why does it take six months? +
Because building a real system takes time to do properly. Month one is foundation and pricing. Month two is when leads start becoming consistent. Months three to six are about proving the sales process and building the team to handle it. Anyone promising a fully booked calendar in 30 days is selling you something that doesn't exist.
Is this right for my trade business? +
If you're already generating revenue and every month still feels like starting from zero, yes. If you're still deciding whether to go out on your own, this isn't the right stage for you yet.
How much time do I need each week? +
Enough to actually implement what we build together. Most clients redirect hours they're already spending on things that aren't generating clients, rather than adding brand new hours to their week.
What if it's not the right fit? +
You've got a 30-day Love It Or Leave It guarantee. Show up, genuinely implement the system, and if it's still not right for you, you can walk away and every future payment is cancelled. Full eligibility terms are in your Client Service Agreement.
I tried ads before and they didn't work. +
Almost always comes down to one of three things: wrong offer, wrong audience, or no follow-up system behind the ads. Running ads without those sorted is like pouring water into a bucket full of holes. We fix the bucket first.
Do I need to already be a licensed tradie? +
You need to be operating a trade business in Australia or New Zealand already generating revenue. We're not here to help you decide whether to start a business. We're here to help you get more clients for the one you're already running.
I've already got a marketing person or agency. +
This isn't about replacing them. It's about making sure the pricing, offer, and follow-up behind their work is actually converting. Plenty of members keep their existing setup and use Trade Assist to fix what's happening before and after the ad spend.
Will this work if I've got multiple crews, not just me? +
Yes. The Dream Team module specifically covers hiring and managing a team once demand is proven, and the systems are built to run without you personally chasing every lead, which matters more, not less, once you've got crews depending on consistent work.
Your move.

Six Months From Now, You're Either Booked Out And Scaling Or Still Waiting.

Apply For A Strategy Call

We only open a handful of spots each intake, on purpose, so every member actually gets 1:1 attention instead of getting lost in a crowd. Once they're gone, that's it. No waitlist favours, no "we'll squeeze you in." The tradies who hesitate now are the same ones stuck in exactly this spot when the next intake opens. Don't be that guy.

All coaching content is for educational purposes only and does not constitute financial, legal, or tax advice. Results shown are representative of individual client outcomes and are not guaranteed for every participant. Seek independent professional advice before making financial decisions.

Ready to stop chasing referrals?Founding Offer spots are limited this intake.
Apply For A Strategy Call →