Being a great sparky
in your area means nothing
if you’re the last one they call.
The sparkies getting called first aren’t luckier than you — they’re just more visible. Let’s change that.
Sound familiar?
YOU BUILT A JOB,
NOT A BUSINESS
Most tradies who call me are working 60+ hour weeks with nothing left at the end of the month. You started this business to have more time and money — yet you have less of both.
And the leads? Flat out one week. Phone goes quiet the next. That feast-or-famine cycle is exhausting — and it’s costing you more than you realise.
I’ve been there. I built and sold two electrical businesses and made every expensive mistake you can make. Trade Assist exists so you don’t have to.
Apply for a Strategy Call →Before you apply
THIS IS FOR YOU IF…
AND NOT FOR YOU IF…
Trade Assist is a selective program. We keep numbers small deliberately. Read both columns honestly before you apply.
- You’re a licensed electrician or trade business owner already generating revenue
- You want consistent, predictable work — not just more hustle
- You’re thinking about your second van, your first hire, or how to step back from the tools
- You’re committed to implementing, not just consuming content
- You’re willing to invest in your business and hold yourself accountable
- You’re looking for your first client or still deciding whether to go out on your own
- You want someone to do the work for you without your own effort
- You’re not willing to change how you price, quote, or market your business
- You expect results without showing up consistently to the coaching process
- You are not currently operating a trade business in Australia or New Zealand
licensed sparky
built & sold
achieve on every job
guarantee
Pick your profit path
THREE PROGRAMS.
YOUR NEXT LEVEL.
This is your foundation.
- 1:1 Gameplan call with Luke — your business, your specific roadmap
- Self-paced modules — work at your own pace
- Private community access and peer support
- Platform access — $88/month value
- Trade Academy voucher on completion
- 1:1 partnership with your dedicated coach
- Full implementation modules and worksheets
- Personalised action plan with weekly check-ins
- Done-for-you scripts, templates, and SOPs
- Free up 10+ hours per week — starting immediately
- Members-only seminars and events
- Growing community of serious trade business owners
- Tradie Back Office included (first 3 months)
- Admin completely off your plate — permanently
- Email, scheduling, and job allocation handled
- Late payment follow-ups and collection
- Review capturing and bookkeeping
- Never a sick day or public holiday — 365 days a year
- Highly trained operator always at your fingertips
How it works
FROM TOOLS
TO OWNER — 3 STEPS
The same sequence Luke used to build his own electrical businesses. Every step is built to be implemented immediately — not just studied.
Why Trade Assist
US VS.
THE ALTERNATIVES
Most coaching programs targeting tradies teach generic business systems. Trade Assist starts with visibility and marketing — because a tradie with great systems and no leads is still broke. We fix the lead problem first, then build the business around it.
Who is Trade Assist?
BUILT BY A SPARKY,
FOR TRADIES
licensed sparky
built & sold
business owner
trade-specific
I’m not a business coach who read some books and decided to help tradies. I’m a licensed electrician who spent 15 years in the trade, built two electrical businesses from the ground up, and sold them both. I’ve been on the tools. I’ve run the quotes. I’ve hired the team. I’ve made every expensive mistake you can make — and I’ve come out the other side knowing exactly what works and what doesn’t.
That’s the difference between me and every other business coach targeting tradies. I’ve actually done it. The pricing frameworks, the marketing systems, the sales scripts inside Trade Assist — I built and tested them in my own electrical business before I ever taught them to a client.
Apply for a Strategy Call →DECIDE WHAT YOUR
BUSINESS LOOKS LIKE.
The electrical business owners who will be fully booked in six months are making a decision today. Book a free 30-minute strategy call with Luke — no pitch, no pressure, just an honest conversation about where your business is and exactly what it needs.
Trade Academy accepts a maximum of 12 members per intake to ensure every client gets the attention and outcome the program requires. Applications are reviewed before a strategy call is booked.
We keep Trade Assist a small, tight-knit community to deliver the best possible outcome for every member. Spots are strictly limited — when an intake closes, the door closes until the next round.
What our clients say
REAL TRADIES.
REAL FEEDBACK.
We’re building something deliberately small and results-focused. Here is what our founding members have experienced so far.